Creating an Engaging Website for Your Property

by Scott on May 3, 2017

They say you never get a second chance at a first impression, and in 2017, your website is often your community’s first impression. Scott Safadi of Cal Bay Property Management says most apartment hunters will Google your community before ever reading reviews, touring a unit or calling your office. With so many competitor websites to keep up with, how do you ensure yours is engaging and effective?
It starts with attention-grabbing photography. If your photos are looking dated, considering hiring a photographer to come in and take new ones. Your photos should tell the story of your community. If they don’t have a subtle narrative arc, chances are good that folks won’t bother clicking through.
Once you have your audience’s attention, keep them hooked with engaging content. Blogs can lend credibility and personality to your brand. Most of all, your content needs to convey important information about your community – otherwise, it’s just a waste of readers’ time.
There’s no secret formula to creating a great website, but by following these tips, you’ll be on your way!
– Scott Safadi, Cal Bay Property Management

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