Craigslist has ruled the online real estate world for years. Straight-forward, easy to use and free, it’s understandably appealing to both landlords and prospective tenants. It’s not, however, the only great online tool for advertising vacancies. Scott Safadi of Cal Bay Property Management recommends posting across several sites for best results. Give one of these platforms a shot the next time you have a vacancy to fill!
Zillow
Though primarily used for selling homes, Zillow is gaining in popularity amongst renters, too. An interactive map makes it easy for users to hone in on specific neighborhoods, and beautiful photos make it hard to resist clicking through for more details. Users can sort by the number of bedrooms and bathrooms they’re looking for, as well as quickly compare rentals side by side.
Hotpads
Based on an interactive map like Zillow, Hotpads is another platform all property owners should be posting vacancies to. Pet owners will especially love that they can search for pet friendly properties right from their very first click. Mutli-family properties can stand above the rest on sites like Hotpads.
Rentdigs
Love analytics? Rentdigs is the tool for you. List your rental there and you’ll be able see how frequently your post is being viewed. You can also quickly and easily communicate with prospective tenants, right within the platform. What could be easier?
Your website
Think this is a no brainer? You’d be surprised at how many property managers fail to list vacancies on their own site! Though it takes some finesse, adding and updating vacancies pays off in a big way. Not sure how to make these changes yourself? Hire a freelance web designer to get you set up and show you the ropes.
Facebook
Did you know that more people use Facebook as a search engine than they do Google? With that in mind, you’d be crazy not to post your vacancies on the social media giant. Because everyone is already on Facebook, it makes sense for you to be there too! The ease of access will appeal to many prospective tenants, allowing you to quickly and easily share updates to followers.
No matter where you decide to post, using quality photographs, honest but enticing language and updating regularly will get you far!
– Scott Safadi, Cal Bay Property Management

 

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For many, Christmas is a time for giving rather than receiving. Though little ones may be focused on getting everything on their wish lists, others see the winter holidays as an excuse to donate their time and money to causes in which they believe. Whether you’re spending time at a local soup kitchen or donating to your favorite charity, Christmas is the ideal time to share a little of your wealth with the less fortunate.

Scott Safadi of Cal Bay Property Management encourages property managers and landlords to involve their tenants in this spirit of giving. Organizing a canned food drive is an easy and fun way to give back to others. Of course, it’s important to pair with a local organization before you begin collecting anything and everything in your tenants’ cupboards. Contact local food pantries and homeless shelters for guidance on how you can help. They will often give out lists of the most needed items to help guide your food drive.
How do you go about collecting food from your tenants? The easiest way to do so is to put out a sign and box in your community’s office encouraging folks to donate. When tenants come in to pick up packages or drop off their rent checks, point out the effort and ask them to contribute if they can. While this is indeed the path of least resistance, many will find their contributions lacking. Out of sight often means out of mind, and for the tenants who don’t have cause to stop by the office, they may miss the opportunity to contribute.
A more festive option is to promote a holiday caroling event for the community. Post signs and share info about the event online ahead of time, encouraging folks to contribute their voices and their canned goods. Then go door to door collecting food while serenading your tenants! While this may sound fun for some, it is important to know your audience. This is a great tactic for communities with lots of families, but some tenants may be turned off by the soliciting at the door.
However you decide to give back, do so in a way that benefits the needy and brings your community together!
– Scott Safadi, Cal Bay Property Management

 

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Prevent Slips and Falls This Winter

November 29, 2017

Temperatures are dropping, and if there is one thing a landlord should do this time of year, it’s take extra precautions to prevent slips, trips and falls on their property. Premises liability law requires property owners to take the initiative and provide as safe an environment possible for tenants and their guests. Failure to do […]

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Easy Tips for Making Small Rooms Feel Larger

November 22, 2017

No need to knock down walls to make your apartment feel bigger! There are simple steps you can take to ensure that you are maximizing your space and showcasing it in a way that feels fresh. Forgo the expensive remodel and instead opt to try one of these five tips, says Cal Bay Property Management’s […]

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Affordable Bathroom Upgrades for Your Rental

November 15, 2017

When it comes to bathrooms, luxury rules. Even in low-end apartment rentals, tenants have become accustomed to multiple sinks, deep bathtubs and shiny fixtures. The good news? Even if your rental doesn’t include a fancy bathroom, it’s easy and affordable to spruce up the room. Cal Bay Property Management’s Scott Safadi says that inexpensive bathroom […]

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A Property Manager’s Wishlist: 7 Things Every Owner, Manager or Renter Should Own

November 8, 2017

Every trade has its tools, and property managers need more than most. That’s why we’ve assembled a list of seven must-have tools for everyone who rents a home or apartment. Tenants, too, can benefit from assembling a tool kit of things to make their lives at their rental home a little easier. Scott Safadi of […]

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Service Animals and Rental Properties

November 1, 2017

There’s no denying it: pets can cause serious damage to a home or apartment. That’s why so many landlords opt not to allow animals in their rentals. While wear and tear is to be expected from virtually any tenant, pets present unique challenges for anyone hoping to keep a property pristine. As service animals are […]

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When to Hire a Property Manager

October 16, 2017

They say time is fleeting, and this is never more true than when you are a landlord. Thankfully, property managers exist to take chores off your to do list and handle the day to day stress that comes with managing rentals. Cal Bay Property Management’s Scott Safadi says that while there is no magic formula […]

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What Landlords Need to Know About Raising the Rent

October 16, 2017

Raising the rent isn’t easy. It’s a task that requires business savvy, market research and the people skills to navigate negotiations with tenants. Whether you’re contemplating raising the rent for the first time in years or new to real estate and questioning how much to charge, the process of raising the rent needs to be […]

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Finding the Right Contractor For Your Property

October 11, 2017

Hiring the right person for the job is one of the most challenging aspects of managing a rental property. Whether you’re renovating a kitchen or installing a new fence, selecting the right person for the gig can be difficult. Even with a vendor list, the folks you choose to work with can be ever-changing and […]

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