A lot of responsibilities fall to the property manager. You’ve got a million tasks to juggle at any given time, so naturally, security can fall by the wayside if you’re not careful. That’s why installing security cameras on your property may be a good move.

Security cameras can be as big or as small an investment as you’d like. Scott Safadi of Cal Bay Property Management recommends installing cameras in parking lots to start. Your residents and guests will appreciate the added security. Should car break-ins be a problem, you’ll have captured the incidents on tape.

Before you wire your entire property, though, consider why you’re doing so. If you’re hoping to scare off would-be burglars, then perhaps fake cameras are all you need. These are affordable and are a great crime deterrent. Of course, if a crime does occur and you need footage, you’ll be out of luck.

Security lighting can also do wonders for deterring crime. Lights may indeed be a better investment for your money, at least up front. Shining a light on parking lots, stairwells and hallways can go a long way to making your tenants feel safer.

There’s no right answer for this question – installing security cameras is a choice each property manager must decide for themselves!

– Scott Safadi, Cal Bay Property Management


Review sites are powerful tools, and as Spiderman can tell you, with great power comes great responsibility. Scott Safadi of Cal Bay Property Management recommends taking control of your Yelp page and promoting yourself as an industry leader. But how do you even get started?
Signing up is easy. Head on over to biz.yelp.com to claim your business as your own. You’ll create an account similar to the ones Yelp reviewers make when signing up. From there, you’ll have the chance to provide useful information about your business to Yelp readers. Be sure to include your website, your office hours and your contact information.
One great way to maximize your Yelp presence is to offer an incentive for stopping by to see one of your properties. Yelp Deals are a great way to do this. Consider offering a discount on an application fee for prospective tenants who check in via Yelp.
Once you’ve got your Yelp business page up and running, the next step is finding folks to write honest reviews. Who better to look to than your current residents? Again, incentives are key here – but never bribe anyone for a good review. Instead, provide e
xcellent service and when a tenant is particularly grateful, ask them to review you on Yelp!
– Scott Safadi, Cal Bay Property Management


Creating an Engaging Website for Your Property

May 3, 2017

They say you never get a second chance at a first impression, and in 2017, your website is often your community’s first impression. Scott Safadi of Cal Bay Property Management says most apartment hunters will Google your community before ever reading reviews, touring a unit or calling your office. With so many competitor websites to […]

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Pool Rules For the Summer

April 26, 2017

Most multi-family properties feature a swimming pool – and most don’t hire a lifeguard to watch over the space during the summer. If your property is one of the few that does contract out to a lifeguard service, kudos to you! But for the rest of us, we’ll rely on strictly enforced rules to guarantee […]

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Repair Your Rep: Getting in Front of a Bad Reputation

April 18, 2017

Bad reputations can happen to good people – and good property managers. Perhaps you’ve inherited a property from an irresponsible landlord, or perhaps you yourself have been negligent in the past but are turning over a new leaf. If there anything to be done about a bad reputation? Scott Safadi of Cal Bay Property Management […]

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Deck Inspection Tips You Should be Following

April 12, 2017

With temperatures rising, more and more of your tenants will be turning to the great outdoors to relax and have fun. Perhaps your property even offers community gathering areas that feature decks. So the time is now to answer the following question: when was the last time your decks were inspected? Scott Safadi of Cal […]

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Reducing Vacancy Rates

April 5, 2017

No one likes a vacant unit. They’re one of the biggest blows to a landlord’s flow of cash. But vacancies can be prevented most of the time. With the proper planning and communication, you can keep your units – and your wallet – full. Scott Safadi of Cal Bay Property Management recommends following these simple […]

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Reduce Cooling Costs this Summer

March 27, 2017

It’s heating up and this summer is expected to be one of the hottest on record. Keep your tenants cool – and your cooling costs low – with these tips. Scott Safadi of Cal Bay Property Management encourages property managers to pass these onto tenants and make it a community goal to keep cool! Install […]

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Maximizing Leasing Center Productivity on the Weekend

March 22, 2017

If your leasing center office isn’t open on the weekend, you could be losing valuable opportunities to attract new tenants. Why? The simple truth is that most people look for rentals on the weekend. While lunch break and post-work tours of apartment communities are common, they’re a hassle for the prospective tenant. After all, no […]

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Your Property’s Digital Curb Appeal

March 15, 2017

We’ve all been there: we’ve clicked onto a website and landed on a page garish, ugly or overwhelming. Chances are good, you clicked away pretty quickly. Scott Safadi of Cal Bay Property Management knows how important digital curb appeal matters – and how to get it. Follow these quick tips when working with your web […]

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